With the radical changes over the last 10 years in ski and board technology, your equipment can get out of date very quickly, and as nearly all the airlines now charge €30 each way per pair of skis, it makes more and more sense to hire good quality equipment in resort. We recommend two excellent hire services in Morzine.
https://www.fbfreeride.com/en/ski-rental-with-20-discount-for-mountain-highs-customers/
For those staying in the centre of the resort (and especially for people planning to use any of the Morzine-based ski schools) we recommend François Baud Freeride. The shop is one of Morzine's most highly regarded - they have superior quality skis, boards and boots, as well as knowledgeable and friendly English-speaking staff, and a highly efficient service Skis range from "performance" carving skis to "Elite" level and the latest test skis for experts. All our clients receive a 20% discount on public hire rates, regardless of the duration of your stay.
You don't need to pre-book any equipment, you can just walk in on your arrival day - but if you do you will get their standard 20% online booking discount for 6-days rental - just click on this link to make your booking
https://www.fbfreeride.com/en/ski-rental-with-20-discount-for-mountain-highs-customers/.
Payment is made in resort directly to François Baud. You can also get a 10% discount on equipment purchase.